The Motion Picture Association of America said on Tuesday that it has
filed an unspecified number of lawsuits against people who trade
copyrighted movies online, following through on plans announced earlier
in the month.
The organisation also said it will release free software to help parents
and other computer owners identify all the music, movie and peer-to-peer
software files on their machines.
The software, designed to scan hard disks for media and peer-to-peer
files, will soon be freely available from the MPAA. A representative of
the group said the program, developed by a Danish software company, does
not yet have a name.
It will only identify files, not automatically delete them, the group
said.
The trade group, which is following in the path of a similar legal
strategy laid down by the Recording Industry Association of America,
declined to say how many people it is suing or what file-swapping
networks it's focusing on. However, an MPAA representative said suits
will be brought across the United States and that this will be just the
first of successive rounds of legal action against individuals.
"The motion picture industry must pursue legal proceedings against
people who are stealing our movies on the Internet," MPAA chief
executive Dan Glickman said in a statement. "The future of our industry,
and of the hundreds of thousands of jobs it supports, must be protected
from this kind of outright theft using all available means."
After years of letting the RIAA take the lead in legal action, the MPAA
has stepped up its campaign against peer-to-peer networks on several
fronts, hoping in large part to frighten would-be file-swappers into
dropping the practice.
The lawsuits are being accompanied by a series of full-page newspaper
advertisements, running in college publications and in mainstream titles
including The Wall Street Journal.
One of these ads shows a finger clicking a mouse, alongside a headline
emblazoned in red: "Is this you?" That's followed by a long list of user
names and IP addresses typical of those found on file-sharing networks
such as Kazaa, eDonkey, DirectConnect, Grokster and LimeWire, which are
named specifically. "If you think you can get away with illegally
trafficking in movies, think again," the ad warns.
The ad campaign will also be supported by the Video Software Dealers
Association, which plans to post versions of the ads in 10,000 video
stores across the United States, the MPAA said.
If you don't know what bittorent is you might have just miss on a great ride.
If you do, it's Napster all over again. Witch hunt begin ounce again...